Skip to content

/ Blog

Try GitHub Copilot Attend GitHub Universe

AI & ML
- AI & ML
  Learn about artificial intelligence and machine learning across the GitHub ecosystem and the wider industry.
  - Generative AI
    Learn how to build with generative AI.
  - GitHub Copilot
    Change how you work with GitHub Copilot.
  - LLMs
    Everything developers need to know about LLMs.
  - Machine learning
    Machine learning tips, tricks, and best practices.
- How AI code generation works
  Explore the capabilities and benefits of AI code generation and how it can improve your developer experience.
  Learn more
Developer skills
- Developer skills
  Resources for developers to grow in their skills and careers.
  - Application development
    Insights and best practices for building apps.
  - Career growth
    Tips & tricks to grow as a professional developer.
  - GitHub
    Improve how you use GitHub at work.
  - GitHub Education
    Learn how to move into your first professional role.
  - Programming languages & frameworks
    Stay current on what’s new (or new again).
- Get started with GitHub documentation
  Learn how to start building, shipping, and maintaining software with GitHub.
  Learn more
Engineering
- Engineering
  Get an inside look at how we’re building the home for all developers.
  - Architecture & optimization
    Discover how we deliver a performant and highly available experience across the GitHub platform.
  - Engineering principles
    Explore best practices for building software at scale with a majority remote team.
  - Infrastructure
    Get a glimpse at the technology underlying the world’s leading AI-powered developer platform.
  - Platform security
    Learn how we build security into everything we do across the developer lifecycle.
  - User experience
    Find out what goes into making GitHub the home for all developers.
- How we use GitHub to be more productive, collaborative, and secure
  Our engineering and security teams do some incredible work. Let’s take a look at how we use GitHub to be more productive, build collaboratively, and shift security left.
  Learn more
Enterprise software
- Enterprise software
  Explore how to write, build, and deploy enterprise software at scale.
  - Automation
    Automating your way to faster and more secure ships.
  - CI/CD
    Guides on continuous integration and delivery.
  - Collaboration
    Tips, tools, and tricks to improve developer collaboration.
  - DevOps
    DevOps resources for enterprise engineering teams.
  - DevSecOps
    How to integrate security into the SDLC.
  - Governance & compliance
    Ensuring your builds stay clean.
- GitHub recognized as a Leader in the Gartner® Magic Quadrant™ for AI Code Assistants
  Learn why Gartner positioned GitHub as a Leader for the second year in a row.
  Learn more
News & insights
- News & insights
  Keep up with what’s new and notable from inside GitHub.
  - Company news
    An inside look at news and product updates from GitHub.
  - Product
    The latest on GitHub’s platform, products, and tools.
  - Octoverse
    Insights into the state of open source on GitHub.
  - Policy
    The latest policy and regulatory changes in software.
  - Research
    Data-driven insights around the developer ecosystem.
  - The library
    Older news and updates from GitHub.
- Unlocking the power of unstructured data with RAG
  Learn how to use retrieval-augmented generation (RAG) to capture more insights.
  Learn more
Open Source
- Open Source
  Everything open source on GitHub.
  - Git
    The latest Git updates.
  - Maintainers
    Spotlighting open source maintainers.
  - Social impact
    How open source is driving positive change.
  - Gaming
    Explore open source games on GitHub.
- An introduction to innersource
  Organizations worldwide are incorporating open source methodologies into the way they build and ship their own software.
  Learn more
Security
- Security
  Stay up to date on everything security.
  - Application security
    Application security, explained.
  - Supply chain security
    Demystifying supply chain security.
  - Vulnerability research
    Updates from the GitHub Security Lab.
  - Web application security
    Helpful tips on securing web applications.
- The enterprise guide to AI-powered DevSecOps
  Learn about core challenges in DevSecOps, and how you can start addressing them with AI and automation.
  Learn more

Categories

AI & ML
- AI & ML
  Learn about artificial intelligence and machine learning across the GitHub ecosystem and the wider industry.
  - Generative AI
    Learn how to build with generative AI.
  - GitHub Copilot
    Change how you work with GitHub Copilot.
  - LLMs
    Everything developers need to know about LLMs.
  - Machine learning
    Machine learning tips, tricks, and best practices.
- How AI code generation works
  Explore the capabilities and benefits of AI code generation and how it can improve your developer experience.
  Learn more
Developer skills
- Developer skills
  Resources for developers to grow in their skills and careers.
  - Application development
    Insights and best practices for building apps.
  - Career growth
    Tips & tricks to grow as a professional developer.
  - GitHub
    Improve how you use GitHub at work.
  - GitHub Education
    Learn how to move into your first professional role.
  - Programming languages & frameworks
    Stay current on what’s new (or new again).
- Get started with GitHub documentation
  Learn how to start building, shipping, and maintaining software with GitHub.
  Learn more
Engineering
- Engineering
  Get an inside look at how we’re building the home for all developers.
  - Architecture & optimization
    Discover how we deliver a performant and highly available experience across the GitHub platform.
  - Engineering principles
    Explore best practices for building software at scale with a majority remote team.
  - Infrastructure
    Get a glimpse at the technology underlying the world’s leading AI-powered developer platform.
  - Platform security
    Learn how we build security into everything we do across the developer lifecycle.
  - User experience
    Find out what goes into making GitHub the home for all developers.
- How we use GitHub to be more productive, collaborative, and secure
  Our engineering and security teams do some incredible work. Let’s take a look at how we use GitHub to be more productive, build collaboratively, and shift security left.
  Learn more
Enterprise software
- Enterprise software
  Explore how to write, build, and deploy enterprise software at scale.
  - Automation
    Automating your way to faster and more secure ships.
  - CI/CD
    Guides on continuous integration and delivery.
  - Collaboration
    Tips, tools, and tricks to improve developer collaboration.
  - DevOps
    DevOps resources for enterprise engineering teams.
  - DevSecOps
    How to integrate security into the SDLC.
  - Governance & compliance
    Ensuring your builds stay clean.
- GitHub recognized as a Leader in the Gartner® Magic Quadrant™ for AI Code Assistants
  Learn why Gartner positioned GitHub as a Leader for the second year in a row.
  Learn more
News & insights
- News & insights
  Keep up with what’s new and notable from inside GitHub.
  - Company news
    An inside look at news and product updates from GitHub.
  - Product
    The latest on GitHub’s platform, products, and tools.
  - Octoverse
    Insights into the state of open source on GitHub.
  - Policy
    The latest policy and regulatory changes in software.
  - Research
    Data-driven insights around the developer ecosystem.
  - The library
    Older news and updates from GitHub.
- Unlocking the power of unstructured data with RAG
  Learn how to use retrieval-augmented generation (RAG) to capture more insights.
  Learn more
Open Source
- Open Source
  Everything open source on GitHub.
  - Git
    The latest Git updates.
  - Maintainers
    Spotlighting open source maintainers.
  - Social impact
    How open source is driving positive change.
  - Gaming
    Explore open source games on GitHub.
- An introduction to innersource
  Organizations worldwide are incorporating open source methodologies into the way they build and ship their own software.
  Learn more
Security
- Security
  Stay up to date on everything security.
  - Application security
    Application security, explained.
  - Supply chain security
    Demystifying supply chain security.
  - Vulnerability research
    Updates from the GitHub Security Lab.
  - Web application security
    Helpful tips on securing web applications.
- The enterprise guide to AI-powered DevSecOps
  Learn about core challenges in DevSecOps, and how you can start addressing them with AI and automation.
  Learn more

Attend GitHub Universe Try GitHub Copilot

Home / News & insights / The library

Insights for GitHub Marketplace

Whether you’re a team of one or 100 developers, knowing how people use your GitHub Marketplace app can help you create an even better user experience. Now it’s easier to…

Corey Hobbs·@chobberoni

February 27, 2018 | Updated May 14, 2021

| 1 minutes

Share:

Whether you’re a team of one or 100 developers, knowing how people use your GitHub Marketplace app can help you create an even better user experience. Now it’s easier to get insight into your app’s performance with new data views and visualizations. With these new metrics, you can see how many people visited your app’s landing page, track the impact of your marketing campaigns, and more.

Get insight into your app's performance with new data views and visualizations

Behind the new “Insights” tab on your Marketplace dashboard, you’ll find the data you need to better understand your users and make smarter decisions about your app. You’ll also be able to quickly track performance as you make updates, and offer free trials and promotions.

We can’t wait to see what you do with more data. Take a look at the documentation to find out which insights are available and see how they can move your app forward.

Interested in finding new developer tools? Head to GitHub Marketplace to try out apps that help you track dependencies, deploy software, and manage projects.

Tags:

GitHub Marketplace

Written by

Related posts

GitHub Availability Report: August 2025

In August, we experienced three incidents that resulted in degraded performance across GitHub services.

Your guide to GitHub Universe 2025: The schedule just launched!

Create your own agenda of favorites, sign up for one-on-on mentoring sessions, and register if you haven’t already. We’ll see you there!

Explore the best of GitHub Universe: 9 spaces built to spark creativity, connection, and joy

See what’s happening at Universe 2025, from experimental dev tools and career coaching to community-powered spaces. Save $400 on your pass with Early Bird pricing.